"Since Anzu’s ads aren’t clickable, they don’t negatively impact the players’ experience, which is paramount, yet the revenue from advertisers lets us grow the game and stay afloat."
"In-game presents us with an environment where our creatives are viewable and in high-impact positions, creating massive attention levels and boosting brand impact and recall. The brand lift study also showed the impact this campaign had on brand favorability, changing the opinion of exposed gamers and driving future consideration of …
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