Admix has pioneered In-Play, a new monetization solution enabling game developers to monetise via data-driven product placements inside gameplay. Think replacing an in-game billboard with a real life advert - it generates revenue for the developer in an advertiser friendly way, but is as non-intrusive as a real life billboard is on a walk through a city.
"We instantly saw great results with some advertisers and [In-Play is] now a steady new additional revenue stream for us. The fact that it’s resistant to the iOS 14 problem was also a big plus for us and helps to future-proof our revenue stack."
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