Admix has pioneered In-Play, a new monetization solution enabling game developers to monetise via data-driven product placements inside gameplay. Think replacing an in-game billboard with a real life advert - it generates revenue for the developer in an advertiser friendly way, but is as non-intrusive as a real life billboard is on a walk through a city.
“Admix was superfast to implement and we were earning revenue straight away. It’s nice to see premium brand ads in our games without interfering with gameplay. Plus it’s all extra revenue that we were leaving on the table. Wish we did it sooner!”
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