Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.
"As an advertiser, it is essential that when we enter an entertainment-first environment, our ads are unintrusive to the user experience while still reaching the target audience with relevant messaging. Anzu not only helped us achieve this but allowed our brand to become part of the gameplay, enhancing the gaming experience and putting us at the center of the action."
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