"As the gaming industry is dominating the globe, in-game advertising is also growing in importance day by day for brands. This is both in terms of increasing awareness, as well as establishing a bond with their target audience. The key point of an in-game ad is to match the right product with the right game & gamer. At Subway Turkey, being a convenient brand is one of our main initiatives and we believe that these platforms are really helping to deliver on this aim."