”Just as in real-world football, FM's pitchside advertising is an integral part of the matchday experience - in fact, we're in the rare position that our game would be less authentic without display advertising. Working with Bidstack allows us to provide a constant flow of fresh advertising content in a seamless and authentic fashion. One of the main benefits of Bidstack's technology is that it allows us to deliver advertising that’s not only relevant within the context of the game, but also tailored to each player's interests and location - and all without either 'breaking the illusion' or slowing the game down in any way. It really is a 'win-win' partnership.”