"Test things quickly, fail quickly – [they’re] wonderful attributes of an agile environment, But from my perspective, the critical aspect is actually taking away the barriers, and making sure when somebody asks me the question, I don’t say that it’s a 4-month research project.”
"The consumer research was really informative, and we were able to get a product design in seven weeks. It was largely due to the learnings we had from the consumer research, and the fact that we started with that.”
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