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Sprig has pioneered a new approach to user research that helps research and product teams learn from their customers in real-time and deliver award-winning product experiences. Companies like Dropbox, Square, Opendoor, Loom and Shift all use Sprig to ensure user research happens early and often throughout the product development process, so they can build customer-centric products that deliver a sustainable competitive advantage. research platform enables teams to pull the customer into every product decision with fast and reliable insights collected via contextual microsurveys, video questions, and concept testing.
"There was a bit of a narrative that had developed internally at Shift that everything was horrible – our website, our shopping experience, you name it. And, while yes everything …
"Sprig provides in-product survey insights we can act on immediately. The platform enables us to get insights within days, while the research team is freed up to focus on longer-term …
"Initially, I was skeptical that Sprig could provide the level of insights we needed. These concerns disappeared once we launched our first microsurvey."
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