Sprig has pioneered a new approach to user research that helps research and product teams learn from their customers in real-time and deliver award-winning product experiences. Companies like Dropbox, Square, Opendoor, Loom and Shift all use Sprig to ensure user research happens early and often throughout the product development process, so they can build customer-centric products that deliver a sustainable competitive advantage. research platform enables teams to pull the customer into every product decision with fast and reliable insights collected via contextual microsurveys, video questions, and concept testing.
"The native in-app functionality gives us a massive lift in response rates - a few of our questions have seen over 70% response rates!"
"There was a bit of a narrative that had developed internally at Shift that everything was horrible – our website, our shopping experience, you name it. And, while yes everything can absolutely be improved, the truth is that our customers are actually really happy with the shopping experience and it’s actually a lot better than most of what else is out there."
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