"The consumer research was really informative, and we were able to get a product design in seven weeks. It was largely due to the learnings we had from the consumer research, and the fact that we started with that.”
"We used Alpha testing to make sure we were hitting the mark in how we explained things and making sure people understood them. We knew there was a problem, and Alpha helped. We used it for every type of research question, all the way down to people seeing literal product screens and doing testing around those."