“By knowing they can stretch out their payment over a year, it gives customers the idea that. I can spend another $3000 and buy this better set that I really want, as opposed to this $1000 that I’ll settle for if I have to."

“Apple customers love their devices just watch the Dear Apple letters shared during the recent keynote and try to not tear up. We believed supporting Apple customers required us to dig even deeper on our own customer focus because it’s impossible to imagine Apple requiring anything less than partners that …

“Affirm was the best fit for us since our strollers are priced at a premium level and last longer than what our competitors offer. With Affirm, our price point is less of a barrier for parents who really want to purchase a Bugaboo stroller in a very low-risk way.”

“In chats or follow up surveys of people who abandoned their shopping cart, many say they’d love to have a bike, but just couldn’t pay for it all up front.”

“Our members love the option to pay for their purchase over time, but get it today.If they’re on the fence about making another purchase, the option to finance is often the difference between closing a sale and not.”

“We wanted to see how it would organically grow and it proved itself, by itself, without any marketing. People still used it, so we decided to run 0% APR in perpetuity.”

“Honesty in everything we do is important so our credit program and partners have to have that sort of shared mission. From a customer service standpoint, we’ve had zero issues. It’s rare and a big differentiator.”

“The Affirm solution has honestly been one of the greatest marketing tools that we’ve had as a company. It’s allowed us to position our bikes as something that’s an even more attainable and affordable option for people.”

“As we started the e-commerce process, we wanted to have that very honest, open, authentic experience for the consumer."

“Brand awareness for Affirm is growing and it helped our customers be comfortable with this payment option.”

“Shoppers have options in terms of high-end shoes. What they haven’t seen before are high end shoes that they can pay for in fixed, monthly installments. That is a powerful point of differentiation from our competitors that we could use to engage existing and prospective customers.”

"Affirm is a powerful point of differentiation from our competitors that we could use to engage existing and prospective customers."

“None of the other options gave us any confidence the outcome would be better than what Affirm gave us. Our customer base thus far has been limited to people who can afford our higher priced products.”

“Our goal is to make our program available to all candidates, including those with a tighter budget and those who want the flexibility of paying for their course over time. Candidates want to pass the CPA exam and they want to use our course, which is the most effective review …

“I spend a lot of time thinking about what the customer wants, and what they’ve told us over the years.”