“Affirm has credibility and is well-known in the furniture industry. For me, it’s a brand of credibility that I want on our website.”

“I’d say the signs we’ve got near the point of sale have the most impact. They show how easy and reasonable paying with Affirm can be. They’re so effective that some of our employees are now using Affirm when they bring in their cars for service!”

“This offer with Affirm is driving incremental sales that are really important for our business growth. That’s a big part of why we wanted to turn on this 48-month option.”

“By knowing they can stretch out their payment over a year, it gives customers the idea that. I can spend another $3000 and buy this better set that I really want, as opposed to this $1000 that I’ll settle for if I have to."

“Payments at the point of sale is now a customer acquisition tool for us. Many people aspire to own one of our beds, but may be hesitant to pay $1,000 upfront. Paying with Affirm is a way we can make it happen for them in a trustworthy, clear way. Shoppers …

“In chats or follow up surveys of people who abandoned their shopping cart, many say they’d love to have a bike, but just couldn’t pay for it all up front.”

“Our members love the option to pay for their purchase over time, but get it today.If they’re on the fence about making another purchase, the option to finance is often the difference between closing a sale and not.”

“We wanted to see how it would organically grow and it proved itself, by itself, without any marketing. People still used it, so we decided to run 0% APR in perpetuity.”

“Honesty in everything we do is important so our credit program and partners have to have that sort of shared mission. From a customer service standpoint, we’ve had zero issues. It’s rare and a big differentiator.”

“The Affirm solution has honestly been one of the greatest marketing tools that we’ve had as a company. It’s allowed us to position our bikes as something that’s an even more attainable and affordable option for people.”

“As we started the e-commerce process, we wanted to have that very honest, open, authentic experience for the consumer."

“Brand awareness for Affirm is growing and it helped our customers be comfortable with this payment option.”

“Shoppers have options in terms of high-end shoes. What they haven’t seen before are high end shoes that they can pay for in fixed, monthly installments. That is a powerful point of differentiation from our competitors that we could use to engage existing and prospective customers.”

"Affirm is a powerful point of differentiation from our competitors that we could use to engage existing and prospective customers."

“None of the other options gave us any confidence the outcome would be better than what Affirm gave us. Our customer base thus far has been limited to people who can afford our higher priced products.”