Affirm

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Read 69 Affirm reviews and testimonials from customers, explore 68 case studies and customer success stories, and watch customer videos to see why companies chose Affirm as their Buy Now Pay Later Software

Affirm’s mission is to deliver honest financial products that improve lives. By building a new kind of payment network — one based on trust, transparency and putting people first — we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike credit cards and other pay-over-time options, we show consumers exactly what they will pay up front, never increase that amount, and never charge any late or hidden fees.

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Customer Rating Review Scorebased on 2042 reference ratings
4.8/5.0 (2042)
  • Market Leader 2025 2025
    Summer 2025Market LeaderBuy Now Pay Later Software

Featured Testimonials

  • “SuperJeweler.com has seen incredible growth, especially over the last five years. As a company, we understand the key to that growth has been a strong, satisfied base of customers returning time and again to purchase from us. We’re also aware that listening to the needs of those customers and providing them with as many purchase options as possible will be the key to future growth.”

  • “The no-late-fees policy demonstrates empathy—‘Life happens, and we’re not going to ding you for it.’ I love that about Affirm.”

  • “Shoppers have options in terms of high-end shoes. What they haven’t seen before are high end shoes that they can pay for in fixed, monthly installments. That is a powerful point of differentiation from our competitors that we could use to engage existing and prospective customers.”

Featured Case Studies

  • How Affirm Drives More Sales for This Audi Service Dealer

  • Vrbo focuses on flexibility as travel rebounds

  • Small business owner calls Affirm spectacular for his business

Additional Affirm Information & Resources

Read Affirm Reviews, Testimonials & Customer References from 69 real Affirm customers.

Browse Affirm Case Studies, Customer Success Stories, & Customer References from 68 businesses that use Affirm.