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“Always start with a question, not the data. It's about understanding what the data means for Marriott’s customer experience and what question we're trying to answer around it, and then bridging the two.”
“Data has this human element that makes it so appealing. It’s not just about solving an algorithmic problem. It’s about using data to tell a story that can translate into the real world.”
AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.
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