“We’ve shifted from simply providing brokers with leads to empowering them with data-driven intelligence. Instead of competing on price, they can now engage in more meaningful, value-based conversations with customers.”

“With 6sense, the trust and relationship between marketing and sales is now a lot stronger — it’s pulled the teams together and they both can see how the other team operates, and they are working together to achieve the same business goals.”

“You don’t have to do it all right away. You don’t even need to know all the audiences. All you need is a high quality audience. From there, you have a launching pad.”

“Our target market is very large enterprises with call centers. So we had a good idea of who we were targeting, but didn’t know which accounts were in the market to buy."

“It’s progressed us lightyears ahead of where we were. When asked to describe this year, I say ‘it feels as if we hopped in a rocket ship and took flight."

“After transitioning to an account-based marketing approach, the Sandler marketing team has truly amplified its efforts in 2023. Combining this new strategy with innovative platforms such as HubSpot and 6sense, our marketing team has built a sustainable lead gen engine that will propel our Enterprise sales team to success.”

“There was a disconnect between marketing and sales where many marketing leads that did get passed through were ignored because the leads would come in with incomplete information submitted by prospects. Sales Representatives were feeling overwhelmed as they were managing current customers and also having to qualify incoming prospects.”

“One area that I’ve noticed with 6sense and what we’ve trained on is understanding and prioritizing what to get after in terms of the business. So, when we think about leads of what’s hot within our book of business, 6sense is a primary input.”

“For me, thinking about training, it’s great to have something to really be able to showcase what you should be doing with your day and how you can use that data to help you focus and make sure that we’re just seeing those great results.”

“When I came on board, the go-to-market strategy was unfocused. The team lacked the tools and information to focus their efforts on the highest probability accounts."

“Taking action real-time is critical for us, so 6sense empowers every marketer to successfully go to market within their segment

“Our BDR team was in a position of chasing as opposed to being able to read patterns, take insights, and then leverage them more proactively."

“It’s not saying you never touch the other accounts again, but it’s about understanding where to put personalized efforts.”

“The intent data isn’t something we had before 6sense, so it’s opened our eyes to what our prospects are looking for before we even reach out to them.”

“In recent months, we changed to a multi-thread, multi-channel approach to enhance our GTM strategy. The objective is to provide a seamless experience for both prospects and customers, ensuring that they receive the right information at the right time.”