“The big thing that sets me up for success is knowing when there’s engagement and going into conversations as warmly as possible."
“Before, we thought of our total addressable market (TAM) as accounts that are the right profile for us, but we didn’t have a good view into readiness to buy — we now have much more knowledge of what our target market really looks like because we have a better sense of who’s actually in market for our solutions. We know who’s buying, who knows us, and where they are in their buyer journey, so now we’re a lot smarter about everything we do throughout the buyer journey.”
“Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us."
"Putting the account at the center of it changes the conversation very much. At the end of the day, we do business with accounts. We don’t do business with leads."
“When I came in, marketing did their own thing. They would send MQLs to sales, and that was the extent of communication.”
“Prior to 6Sense, we were stuck on traditional inbound marketing tactics that didn’t match our aggressive growth plan. We wanted to be more proactive and strategic to accelerate our customer acquisition process.”
“We wanted to uncover the behaviors of our ICP to help us hone our outreach and be more targeted to really identify the prospects ready to take firm action in the marketplace.”
“In this economy, time and energy are everything in the BDR role. Using 6sense helped dramatically narrow my focus on the accounts that were in-market. This was a huge factor in not only hitting my quota but exceeding it quarter after quarter.”
“By Q4 in 2021, we already paid back the cost of the tool for the upcoming two years. This was quicker than the benchmarks in the Forrester TEI.”
“6sense has done an amazing job at accurately matching anonymous signals to accounts in our system, uncovering opportunities that we would have otherwise not seen or been able to act on.”
"We didn't have enough SDRs to qualify the volume of leads my marketing team was bringing in. So I decided to look for a scalable and efficient way to help our sales team drive meaningful opportunities."
“6sense has helped me book the majority of my meetings and structure my day.”
“Figuring out who the buying teams are was very helpful — using 6sense to look at the keywords and engaged personas. This whole-account perspective is essential as Zendesk moves upmarket and targets enterprise accounts, where buying teams can include 10 or more people.”
“We basically were just sending emails and tracking everything in Excel. We went through a transformation on how we get serious on helping customers outside of our internal business grow."
“When I first started with QAD, I was impressed by the tools they invest in to make our jobs easier. There’s a very strong drive toward automation and best-in-class technologies that integrate together."