“How can we pivot early-on from our traditional messaging around who we are and what we do, and instead adopt and incorporate a remote angle into our messaging?”

“We created 6minutes with 6sense – a program aimed at getting our sales team to use the tool daily and to reprogram their way of prioritizing outreach – and leveraged the 6sense team to support with implementation and training. We wanted everyone in the organization to feel comfortable using the …

“6sense is our fish finder — with an ocean full of fish, 6sense tells you where to drop the line. If you’re not leveraging this as a seller, you’re missing out on opportunity.”

“It made perfect sense to join the two platforms of Drift and 6sense – together it is like printing pipeline. It’s incredibly beneficial to uncover anonymous buyers, prioritize target accounts that are in market, and engage them across channels. Hugely excited about this partnership!”

“Where the RevTech revolution plays a big role is in market insights — the idea that we can actually have a pulse on the market as a whole.”

“Then you couple this with 6sense, where you get the data that tells you who to chase down and what they’re interested in.”

“Before 6sense, we were asked to find treasure without a map.”

“The difficult part was coming up with not just one ICP, but six of them, and then developing ABM strategies for each one individually.”

“Even though our clients understand that our employees won’t spend all day or week on a single campaign."

“Leads would come in, and they would just sit there for days and weeks or were ignored completely."

“An SDR can’t do the research and personalization for everyone engaging with us."

”Ultimately, it opened the door for us to engage with more members and change more people’s lives through the healthcare services we provide.”

“When we started ideating on ABM, the idea wasn’t to fix something that was broken. It was, ‘How can we take good things and make them better.”

"Putting the account at the center of it changes the conversation very much. At the end of the day, we do business with accounts. We don’t do business with leads."

“When I came in, marketing did their own thing. They would send MQLs to sales, and that was the extent of communication.”