“You don’t have to do it all right away. You don’t even need to know all the audiences. All you need is a high quality audience. From there, you have a launching pad.”

“The 6sense data really took things to the next level.”

“We might have had eight or nine different sales reps calling on an organization and negotiating different terms."

“In many cases these are really, really small businesses. How to get in front of them, how to reach them, how to get them to raise their hands and pay attention is a little bit of a challenge.”

“One of the biggest initiatives that we’re gonna take with intelligent workflows is how we can execute a multi-channel strategy across different systems, different tools, different providers to make sure that we have one streamlined view.”

“We’re using the ABM in marketing really to drive intent, put out marketing campaigns and paid ad campaigns across and use the AI model to move people down the funnel and get them moving through the stages.”

“6sense has transformed our approach to targeting by giving us the tools to engage high-value accounts with precision. For ‘Big Data Day’, it meant we could focus on building a meaningful connection with our audience, all while improving cost efficiency and campaign performance.”

“The number one thing was the predictive modeling, saying these are the accounts that we think you should go after rather than just information on which pages were being viewed.”

“During the enablement of our sales and marketing teams, the expertise of the 6sense team was invaluable. They provided critical guidance and strategic insights, allowing us to effectively leverage the platform during this pivotal growth phase.”

“Recognizing the potential of 6sense to revolutionize our marketing and sales alignment, we invested in the tool and began to shift our focus towards account-centric targeting. This initial phase laid the foundation for our comprehensive ABM strategy.”

“6sense not only highlights accounts that are ready to engage — but what I like (and probably the most rewarding feature) is the “recent intent activities” that show up when you start outbounding to those accounts so you can see the results of your work.”

“The integration of 6sense into our GTM strategy has been transformative. It has enabled us to align our marketing and sales efforts more effectively, prioritize high-intent accounts, and drive significant revenue growth.”

“6sense allows me to easily sort through my accounts to ensure I’m always prioritizing outreach to the accounts that are most likely to engage back. What’s even better is that with 6sense’s keyword data, I’m able to personalize my outreach to the specific area of interest that I’m seeing within …

“6sense is our foundation for developing a precise and effective ABM ecosystem. It empowers us with unparalleled insights into buyer intent, guiding us to deliver personalized experiences and foster meaningful engagements that drive transformative business outcomes.”

“We had a formula internally for if a contact was an MQL, but we didn’t consistently have important info like job title or geographic location.”