“After transitioning to an account-based marketing approach, the Sandler marketing team has truly amplified its efforts in 2023. Combining this new strategy with innovative platforms such as HubSpot and 6sense, our marketing team has built a sustainable lead gen engine that will propel our Enterprise sales team to success.”

“We believe the key to success isn’t more campaigns, but smarter campaigns. By aligning on funnel definitions, segmenting based on buying stage, and building a flexible modular workflow, we’ve created a system that delivers more relevant messaging, better efficiency, and stronger results.”

“They can now see around corners into places that there was no way they could see on there or through their network and their Rolodex of contacts.”

“With 6sense, I can laser-focus my efforts on the accounts most likely to convert. The platform’s AI-driven insights allow me to prioritize my outreach and tailor my messaging, maximizing my efficiency and boosting our conversion rates.”

“The best pairing for sales and marketing. If a company wants to be successful in their go-to-market efforts, they need a tool like this that understands both of them — and chooses to have them work together instead of separately.”

“If you’re looking to stay on the cutting edge in marketing technology and truly understanding both your prospects and your customers, a platform like 6sense is critical.”

“6sense has become our CDP. It combines everything together to give us answers.”

“They attend our internal 6sense office hours and help share best practices and what wins they’ve had. Some attribute all of their strategic planning to the guidance that 6sense provides.”

“With 6sense’s intent data, we can customize display ads that play to differentiators we know resonate with certain target accounts. One of the marketing team’s proudest moments involved a hyper-targeted, hyper-relevant ad campaign we ran around cybersecurity. Within mere days of launching the campaign, we saw — boom — two …

“It was overwhelming and scary, the changes, but it ultimately forced us to transform in a way that we absolutely needed.”

“It’s six times more expensive to acquire a new customer than it is to retain your existing customer.”

“We could triangulate between all our various data platforms to understand who our customers were, and understand the customer landscape.”

“And then we educated our entire go-to-market organization on those intent stages for pre-opportunities of awareness and consideration. Marketing is doing our air coverage based on those stages, and moving them down the funnel, getting ready for our SDRs to act on when they’re in Decision and Purchase.”

“Our sales cycles are lengthy. The Avalanche campaign helped mature existing account opportunities from one stage to the next more quickly by delivering content in multiple places — all based on their intent.”

“The most surprising thing for me was how we had accounts with high levels of intent that weren’t in our CRM. There were high-dollar, enterprise opportunities — some big logos — that we just couldn’t see before. Now that we have more clarity, we’re gaining momentum in exciting ways.”