“We could triangulate between all our various data platforms to understand who our customers were, and understand the customer landscape.”
“The app is simple, easy to use, and very complete. They are constantly improving it and looking to adapt it to the needs of the clients.”
“Success is all about enablement. Having 6sense doesn’t mean just getting your predictive model up and running. There’s also an element of teaching. We took the approach of having a pilot team of sellers and having them teach their peers how to use 6sense.”
“There’s been a ton of interest and interaction on this topic. Everything from requests for training to sales team members sending us the names of accounts they want marketing to target with 6sense. The word is out that the platform can help uncover and land deals and even help differentiate us with partners. What is more, we just kicked off a new competition in partnership with 6sense to award two lucky BDRs every two weeks for meetings booked using 6sense. We are looking for some nice wins for the business and our people!”
“But at this point, we couldn’t scale because we didn’t have automation. So we only were supporting a third of our sales force. And at this point, we were still positioned as a marketing strategy that sales supported and not a marketing and sales motion.”
“The sales team kept saying, ‘It’s magic. It’s magic.’”