What is Partner Marketing Software?

Introduction

Partner marketing software gives your business the needed features to track sales affiliates and partners, and for your partners to get support and communicate with your company. The platform presents a private portal for every partner, in which they can access campaign materials, documents, deals, opportunities, and market development funds (MDF).

Channel sales managers can use partner marketing software to develop closer relationships with channel sales partners like value-added resellers (VAR) and specialty retailers. The system helps to distribute funds and opportunities fairly, monitor success and activities, and provide assurance to the partners that your company is not hogging their leads. In addition, the platform can assist to track details like compliance with regulations, contractual terms and conditions, and loyalty and incentive rewards.

Partner marketing software can be leveraged by any division of an organization that deals with third-party contractors such as consultants, professional services companies, transportation firms, distribution centers, and external warehouses. This application delivers great results when utilized with other tools that track engagement in the portal and partner pipeline progression.

Features of Partner Marketing Software

Contest Manager

Contest manager assists to boost sales as contests can motivate your referrers to do more. This feature permits you to create, manage, and run contests efficiently.

Customizable "Thank You" Pages

You can recruit referrers to these pages. By customizing the pages, you can enable your business to go viral. When people visit your "thank you" page, they can promote you.

Auto Signup

Automatic Signup converts your customers into loyal referrers. This makes it simpler to recruit referrers as they’d like to part of your referral initiative.

Smart Rewards

Award your affiliates handsomely with Smart Rewards such as commissions, gift cards, coupons, and other methods depending on your contract with your referrer.

Coupons and Discount Codes

These tools aid to increase sales and minimize bounce rates. They make it easier to provide incentives to your partners for meeting their goals. Everyone loves rewards so they are a great way to boost sales and referrals.

Social Share Widget

The social share widget permits you to attract more website visitors that show interest in promoting your business. Partner marketing software makes it easier to refer new people to your company. Your customers and site visitors only need to enter their email address to begin sharing your business.

Benefits of Partner Marketing Software

Support Network

By joining a partner network you can avail the expertise and knowledge of your partners. Partner programs typically have help centers or documentation that you can access to get answers to your queries. In this way, you can get the needed knowhow to effectively run your partner marketing and advertising campaigns.

Cost-Effective

You can reduce your sales and advertising expenses by utilizing partnership programs that provide marketing support to your company. For instance, you can partner with leading brands to avail the benefit of brand awareness while approaching potential consumers.

Gain Trust and Reliability

By partnering with reliable brands, you can increase your firm’s trustworthiness and reputation. This will help you to impress your prospects and customers, and gain their patronage. Check out the testimonials of potential business partners and also talk to their existing partners to learn about their experience.

Explore New Avenues for Growth

With new partnerships, you can reinvent your company and discover fresh areas for expansion. Plus, you can experiment with novel promotion strategies in a secure environment. Another benefit is you can leverage your partner’s reputation to reach new audiences and markets to grow your business.

Get Increased Exposure

With partner marketing software, you can benefit from the recognizability of your partners. This’ll enable your business to enjoy the perks of advantages of their exposure so your brand can become more identifiable for your potential consumers.