“Using Zignal’s platform, we were able to take the unvarnished, unmediated conversations real people were having around the opioid crisis on social media, compare that to the uni-directional messaging from traditional media sources, and make sense of them both. We saw the specific geographic areas where variations on these conversations …

“The word clouds help us quickly understand what the industry is talking about, and whether the conversation is positive or negative. And the hashtag clouds give us great information about how to plug into the conversation.”