"The Servinator has worked brilliantly as a core element of our tennis sponsorship activation for two years. It clearly links our brand purpose with the tennis partnership, and it’s very successful in engaging our target audience and building our eCRM programme. And, in spite of the game concept being relatively …

"We created a brand that is approachable, warm and communicates the benefits of looking after your brain simply. An approach which helps Noggin to stand out and is radically different from rival brain supplement products."