"The Servinator has worked brilliantly as a core element of our tennis sponsorship activation for two years. It clearly links our brand purpose with the tennis partnership, and it’s very successful in engaging our target audience and building our eCRM programme. And, in spite of the game concept being relatively …

"The challenge of this project was prototyping quickly and efficiently. The timeline was tight and in many cases, we were collaborating from afar. The final product was not only eye-catching but became a strong brand asset for Studio B."