"The Servinator has worked brilliantly as a core element of our tennis sponsorship activation for two years. It clearly links our brand purpose with the tennis partnership, and it’s very successful in engaging our target audience and building our eCRM programme. And, in spite of the game concept being relatively …

"We were tasked with driving brand saliency, so we needed a combination of reach and stand out. We therefore created a brand idea, rooted in genuine consumer insight and an ownable brand truth, and then developed communications across all relevant consumer touch-points."