"We were tasked with driving brand saliency, so we needed a combination of reach and stand out. We therefore created a brand idea, rooted in genuine consumer insight and an ownable brand truth, and then developed communications across all relevant consumer touch-points."

"Brave by Nature is our exciting new campaign created with the Whitespace team. Because the idea was born out of consumer insight, it’s generated a rich source of creative territories to speak to consumers in ways that are relevant and meaningful. The idea works across all aspects of the marketing …