"We engaged Brand Matters to lead our brand strategy around rebranding from Dimmi to our parent company TheFork which operates in Europe, both were part of the TripAdvisor family. This included strategic research to understand if TheFork would resonate locally and any localisation needed to stand-out and appeal to an Australian audience. Dimmi was already an established brand, leading the competitor set in terms of awareness and consideration so there was a real risk in rebranding. So we needed to deeply understand the local market conditions in terms of customers, culture, and competitor set. This research and analysis defined TheFork’s positioning, which then revealed and presented the essence of TheFork – who we are, what we do, why we exist and what makes us different. BrandMatters then translated our positioning and brand story into a stunning new visual identity that really brought the new brand to life, making it unique amongst our competitors. I would highly recommend BrandMatters – we worked with them for over a year on this project and they have become a true partner of ours."