“We had worked with BrandMatters previously and had been very happy with their work, so it was an easy decision to contact them again. It was time for the Magellan brand to upgrade and ready itself for broader and new audiences, and the first step in that journey was our partnership with Cricket Australia and preparing for the upcoming 2017/18 Ashes series. BrandMatters helped us in our preparations for this very public commercial activity, in particular by refining our logo and creating a compelling new visual identity - ensuring our new brand assets looked fantastic on the cricket pitch and giving our TV commercial a look and feel framework! We now have clear rules for using our brand(s) and applying our visual identity, to ensure consistency. I wouldn’t hesitate to recommend BrandMatters and look forward to working with them again on future projects.”