"Through working with Brand Matters I have learned a great deal about creating a brand that speaks to the heart of those who are going to use our new program, StepUp for Dementia Research. Now I know why we should go to experts when it comes to branding and marketing. Staff at Brand Matters were prompt in their response to our questions and requests for any changes and new features. The most memorable part was at the beginning when we worked together to come up with key messages that align with our values and goals - the way they engaged my team and me was highly constructive and positive. Throughout the processes we felt we were valued customers and could ask any questions."