BrandMatters Testimonials

"Through working with Brand Matters I have learned a great deal about creating a brand that speaks to the heart of those who are going to use our new program, StepUp for Dementia Research. Now I know why we should go to experts when it comes to branding and marketing. Staff at Brand Matters were prompt in their response to our questions and requests for any changes and new features. The most memorable part was at the beginning when we worked together to come up with key messages that align with our values and goals - the way they engaged my team and me was highly constructive and positive. Throughout the processes we felt we were valued customers and could ask any questions."

"We engaged Brand Matters to lead our brand strategy around rebranding from Dimmi to our parent company TheFork which operates in Europe, both were part of the TripAdvisor family. This included strategic research to understand if TheFork would resonate locally and any localisation needed to stand-out and appeal to an Australian audience. Dimmi was already an established brand, leading the competitor set in terms of awareness and consideration so there was a real risk in rebranding. So we needed to deeply understand the local market conditions in terms of customers, culture, and competitor set. This research and analysis defined TheFork’s positioning, which then revealed and presented the essence of TheFork – who we are, what we do, why we exist and what makes us different. BrandMatters then translated our positioning and brand story into a stunning new visual identity that really brought the new brand to life, making it unique amongst our competitors. I would highly recommend BrandMatters – we worked with them for over a year on this project and they have become a true partner of ours."