“We hope that our fully integrated public transport offering will encourage even more people to choose public transport as an alternative to private cars and this project was the first step to communicating this proposition. We are delighted the new branding has been positively received by our demanding customers and …

"It was so important for us to make an app that not only answered the brief by informing kids about the importance of road safety – but an app that was genuinely engaging, fun to play and even – dare we say it – cool."