"We work daily with Webtrends and are hugely impressed with its sophisticated solution. Because we use standardized reports, it is a huge advantage to have access to globally uniform data for the majority of our reports. With regard to Web 2.0 applications, it is also highly likely that we will …

"Going forward, we'll continue to focus more on mechanisms to both push and pull visitors to the campaign, and Webtrends will allow us to make smarter investments, as well as better tailor our sales messages and promotion plans for our overall marketing efforts."