“We decided from the start that CRM will be the cornerstone of our medical engagement operations. A powerful CRM is crucial for an omnichannel execution with medical affairs.”
“We have specialized field teams called clinical liaisons that engage in lengthy, one-on-one educational discussions with physicians, so we wanted to ensure materials were detailed, accurate, and compliant In addition, we also wanted to enable our teams to leverage new digital capabilities as much as possible.”
“The Investigator’s Brochures and Clinical Study Reports are created and managed in Vault RIM and are readily available in our TMF. It makes things so much easier.”
"It's about the people, it's about the process and primarily new ways of working."
“Vault Study Training gives us the opportunity to have a full, automated, end-to-end process in a validated system.”
"With Vault MedComms, we have a single source of truth that helps standardize our process and create accountability from start to finish so we can deliver more engaging, fit-for-purpose content."
"We strive for medical and commercial excellence placing patients, customers, and our teams at the center of everything we do. A connected technology platform is important in helping us create seamless, meaningful, and personalized customer experiences."
"Being able to see all of the omnichannel touchpoints with Crossix is extremely valuable."
"Our overall strategy included moving to one single CRM system. Veeva CRM has been the system of choice, and fortunately, we managed to establish a strong global governance. Everyone uses Veeva CRM based on the same setup, architecture, and configuration."
"SiteVault has enabled document collection efficiencies, reducing site stress, making it so much easier to work with sites."
“The sales team was engaging in new conversations and speaking with some HCPs that they weren’t able to engage with previously. We saw high engagement with the sales team taking action on the suggestions and we had a lot of positive feedback.”
“With Veeva OpenData, our data approach fits into our broader technology strategy. It's actionable, fast to implement, and, most importantly, provides consistency across different countries with a single data model.”
"Technology is at the center of building new capabilities. That is really what is enabling the change, be it the data lake, advanced analytics, or Veeva CRM in practice. It is driving what we are doing, and it's also driving the processes and skills that we need to have to really make omnichannel work."
“Testing new releases of Vault EDC is completed in half the time required for other EDC systems.”
“In a world where change is the only constant, we believe Veeva is going to bring more tools that will allow us even more real-time behavior and insights that will affect the way we are conducting the study and reporting upstream.”