“Subway keeps finding new ways to use the UserTesting platform to get invaluable insights into what our customers want and need.”
“Showing a stakeholder a highlight reel of UserTesting videos that showcase an opportunity is an extremely powerful thing.”
"People canceled their free trial the same day when they signed up. But after the team's work over the course of one year, we were able to reduce that by 20%. And overall revenue from new users increased by 6%."
"Our Digital Experience playbook, housed in the UserTesting Insights Hub, empowers stakeholders to self-serve insights while ensuring the longevity of qualitative and quantitative data. By centralizing experience insights with a standardized taxonomy, we efficiently track recurring web issues and measure progress, and we drive continuous improvement."
"We tailored the elements on our recently-launched A&F Wedding Shop page to reflect what we learned from testing: our customers shop for multiple events that surround weddings, from bridal showers to rehearsal dinners, from celebrations on the big day to post-party send-offs."
"For our recent A&F Wedding Shop launch to succeed, we needed to understand customer shopping behaviors and preferences, and observe how they would engage with our brand. Through regular interaction with UserTesting, we were able to balance inspiration and visual appeal with the practical need for seamless transactions. We will continue to leverage these capabilities as we look to build future releases for our customers."
"Studying guest perceptions helps our profitability in a way that we are able to focus our resources and our efforts in the right place, which is going to deliver higher impact."
"Hearing from customers directly allows us to get outside of our own biases. It allows us to have a different perspective than we're ever going to get from just our own expert insight and analysis."
"Using the AI Insight Summary is like having a dedicated UX researcher on our team who gives me an instant overview of the user experience. It’s an extra set of eyes that points me to high-friction areas and steers us toward opportunities without requiring me to watch hours of videos."
"The catering website had not been touched in quite a while. So we looked to our customers and to UserTesting to help us to find that roadmap of where specifically we wanted to go."
"UserTesting gives us speed. Speed to recruit, to analyze, and engage with a wide range of personas. We need a partner like UserTesting to bring it all together."
"With UserTesting, we conducted prototype testing, but even before that we did concept testing and interviews and deep dives that gave us all sorts of information about how developers work, what they want to do and what's important to them."
"UserTesting allows us to get in front of our customers and learn their first person perspective on how they use our tools and how we can make the experiences better. Getting in front of customers ensures that we are making the right investments and building the experiences in the right way to deliver value."
"User-centered design used to come from a place of moving pixels and now it's moving companies against their competitors. That's the impact it has at a strategic level if done correctly."
"UserTesting is an insight platform that allows us to observe a wide range of people using our digital products and services. Even if it's a sketch, we can get that in front of people and get some really early insights instead of painstakingly waiting until the design is perfect."