“One of the main things we see people struggling with when managing the efficacy of their link-building campaigns is understanding the end-value the link will have on their business or that of their clients. Essentially, link value operates on a spectrum, and links with the greatest business benefit may differ …

“Interesting to see that most SEO pros use traffic to determine the quality of a link. That’s actually the metric I find myself increasingly using as well. Third party metrics (like Domain Rating) have their place. But organic traffic gives you insight into how Google themselves value the site. In …