“Building editorial links from relevant sites is one of the most important factors for gaining brand authority. Having a strong brand can help your domain rank better for targeted keywords in your niche and build long term evergreen organic traffic. Plus, search engines aren’t the only ones noticing your links. As you continue to build links on quality sites and increase your domain authority, it opens doors for new relationships with other brands and experts in your space. This way you can build an overall brand authority that appeals to your audience and encourages opportunities for mutual collaborations.”