Help a Reporter Out (HARO) is the most popular sourcing service in the English-speaking world, connecting journalists with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories. HARO distributes more than 50,000 journalist queries from highly respected media outlets each year. Its straight-forward pitching process allows sources to find topics related to their expertise, industry or experience, while allowing journalists to spend more time writing and less time sourcing.
"HARO has been my go-to for years. I look for conversations where I can add value. When I saw Ama Yawson’s query, “Are you a socially conscious millionaire entrepreneur?” bells literally went off. I knew I was a perfect match because of my book, “The Magic of Tiny Business,” due May 2018 and for the ECOBAGS® brand story. Ama queried, “Is it possible to do very, very well, while doing a lot of good?” for “How to Make it in the City,” her show on WBAI-FM radio. I started from scratch, in 1989, as an actor in NYC and grew a million+ dollar socially responsible business of impact. Business is a currency for ideas and I created a successful one that sparked the reusable bag movement. HARO is a great resource for insights, watching trends and joining conversations."
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