“Kapost helps us map to these very easily and stick to the lanes—the persona-based topic areas where we can credibly meet knowledge needs and satisfy curiosities of our target audiences.”
"I knew when I came to Datawatch, I had to get Kapost. At my previous company, it helped with a heavy approval process and workflow. The product marketing team at Datawatch did a few Kapost demos—and they were hooked. It’s been exciting to get more teams in the platform and to watch the marketing and sales teams thrive with Gallery."
“Kapost is in our blood now.”
"I have watched and re-watched all the videos to the end. What a great course. My instructor gave help and encouraging words all along the way. The course has been crystal clear and I’m raring to start applying what I learned!"
"Kapost helped us jump about 10 steps past where we were. Kapost built a plan for us so we can be self-directed and partners with us all the way through."
"With these integrations in place, we’ve been able to advance our content operation and get several steps closer to achieving our single-source-of-truth vision for marketing content."
"We're really poised to get tremendous value out of Kapost with these new integrated campaigns. Kapost will be essential in helping us align our content marketing process with our sales goals."
“My team begged for Kapost; they said, THIS is what we want for Christmas.”
"Prior to Kapost, the sales team would come to me before a call asking what content we had a for mid-market health company. I would have to dig to find it. I spent hours searching for content and didn’t have enough time to produce content."
"The course was super useful! Our use of the product is going worldwide and I learned how to use features that will be game changers in the way we produce and deliver documents."
"Workiva chose to use Kapost because the solutions matched our strategy."
"Kapost has become so useful to the point that I don’t even have to work hands-on in it. I can act as a consultant and an auditor and make sure I’m there for high-level problems and issues. But the day-to-day can actually be handled by the sector leads themselves."
"Kapost is where we do all our work. It is a part of our marketing communications budget, and we are constantly ensuring that our marketing team embraces it and understands its strategic benefits for our work."
"Pulling data on completed and in-progress projects is much easier and saves time, so I can act on the data instead of spending too much time compiling it. With Kapost Insights reporting capabilities, we were able to have an overall view of the team’s production and could identify any gaps in content as well as bottlenecks in the workflows."
“After the first pillar effort, everyone got in-line with this integrated approach.”