“It became apparent early on that Kapost and marketing automation work hand-in-hand, and we can’t do marketing automation without thinking about content marketing. Kapost is the way for us to get organized.”

"Kapost is a valuable tool in our marketing stack. It’s become extremely sticky in our organization—with nearly 30 marketing team members using it daily to produce, review, and approve content. Kapost gives us visibility into the lifecycle of each piece of content, as well as a global view of content …

“The metrics in Kapost cut our content analysis time in half.”

"We're really poised to get tremendous value out of Kapost with these new integrated campaigns. Kapost will be essential in helping us align our content marketing process with our sales goals."

“Kapost is in our blood now.”

"Kapost has become so useful to the point that I don’t even have to work hands-on in it. I can act as a consultant and an auditor and make sure I’m there for high-level problems and issues. But the day-to-day can actually be handled by the sector leads themselves."

"We use Kapost to pull content from disparate platforms, marketing automation, DAM, Social Sites, etc. together in context with campaigns and product launches. Kapost allows us to share this content easily through galleries and measure how much of that content our regional teams are using."

“My team begged for Kapost; they said, THIS is what we want for Christmas.”

"From an organizational standpoint, it is necessary to have a platform to support content operations. Kapost continues to be the tool of choice for our organization—year after year."

"The RightAnswers product and partnership from the Upland team has been critical to our success with knowledge and self-service, and the support of our dedicated Customer Success Manager is helping us drive continuous improvement."

“After the first pillar effort, everyone got in-line with this integrated approach.”

"Kapost was a lifesaver for our rebrand. [The] content audit was a few clicks of the button, which allowed us to add workflows for what pieces of content needed to be changed, chipping away at the process in a streamlined way."

"With a strategic and technical relationship with Upland Software’s Adestra, Awaze are now able to deliver a perfectly timed mid-break tailored email, resulting in a 30% increase in Average Order Value (AOV) and higher overall engagement."

"My goals were to organize and streamline our content operation, along with making the right content more accessible to sales. We achieved all of those goals."

"Kapost is where we do all our work. It is a part of our marketing communications budget, and we are constantly ensuring that our marketing team embraces it and understands its strategic benefits for our work."