“BluePlanner was the enabler within the wider business transformation project that allowed Hovis to completely focus on our revenue management strategy. This was based around creating a new pricing ladder, with defendable terms across all customers and SKUs and new trade spend ‘buckets’ to link trade investment to tangible deliverables, …

“This new integration has done exactly what was promised. We have driven greater collaboration internally and externally with our customers. Just as important, our forecast accuracy has improved about 20%, while having the capability to identify/react to opportunities and identify potential headwinds.”