“Multiple factors lead us to this decision but key among those were 1) (BluePlanner) Scored highest in functional, technical and commercial ratings amongst all Musco task force, 2) Highly-rated user experience, and 3) Processes and visual logic matched current Musco processes.”
“Partnership approach from the start, learning the way Ferrero does business and tailoring the system to support our needs. Inclusive collaborative approach to product roadmap development."

Effectmanager have been in business since 2010, serving local and global retail suppliers such as P&G, Pernod Ricard, Mars, Arla and Royal Unibrew. The effectmanager solution elevates the relationship between the Key Account Manager on the supplier side and the Procurement Officer on the retail chain side to become a strategic partnership with a mutual objective; improving retail promotion profit.
Exceedra, a division of AFS Technologies, is the leading Global provider of integrated business planning and revenue management systems for CPG. This includes Trade Promotion Management (TPM), Trade Promotion Optimization (TPO), Customer Business Planning (CBP), Joint Business Planning (JBP), Demand Planning, and Sales & Operations Planning (S&OP).
Promomash is the industry’s most complete retail sales & marketing management emerging brands organize their retail efforts to win more sales with a suite of tools for effective planning, execution, and analysis of account planning activities.











