Effectmanager have been in business since 2010, serving local and global retail suppliers such as P&G, Pernod Ricard, Mars, Arla and Royal Unibrew. The effectmanager solution elevates the relationship between the Key Account Manager on the supplier side and the Procurement Officer on the retail chain side to become a strategic partnership with a mutual objective; improving retail promotion profit.
"Our Promotion sales are dependent on how well our Sales Consultants perform in stores and which placement they get for the promotion. For the store, that we do not visit the quantities we agree on with the category buyer is very important for how the promotion performs."
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