Effectmanager have been in business since 2010, serving local and global retail suppliers such as P&G, Pernod Ricard, Mars, Arla and Royal Unibrew. The effectmanager solution elevates the relationship between the Key Account Manager on the supplier side and the Procurement Officer on the retail chain side to become a strategic partnership with a mutual objective; improving retail promotion profit.
"With effectmanager, we get a complete overview of our promotions across the chains and periods, but we also have gotten insight into the product prices across the chains. Data from effectmanager is the base for the dialogue we have internally between different Business Units."
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