UpClear is a leading global Enterprise Software provider to the Consumer Packaged Goods (CPG) industry. UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Customer Business Planning, Trade Promotion Management (TPM), Analytics, and Optimization (TPO). UpClear serves clients in over 20 countries across America, Europe, Asia, and Africa from their offices in New York, London, and Hong Kong, and branches in France and Australia. Clients and brands they work with include Danone, Equal, Evian, Ferrero, Jelly Belly, Hovis, King Arthur Flour, King’s Hawaiian, LALA U.S., Lundberg Family Farms, Reckitt Benckiser, Splenda, Treasury Wine Estates, Twinings, Warburtons, and Zest.
“BluePlanner was the enabler within the wider business transformation project that allowed Hovis to completely focus on our revenue management strategy. This was based around creating a new pricing ladder, with defendable terms across all customers and SKUs and new trade spend ‘buckets’ to link trade investment to tangible deliverables, driving mutually beneficial activities for Hovis and our customers.”
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