UpClear is a leading global Enterprise Software provider to the Consumer Packaged Goods (CPG) industry. UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Customer Business Planning, Trade Promotion Management (TPM), Analytics, and Optimization (TPO). UpClear serves clients in over 20 countries across America, Europe, Asia, and Africa from their offices in New York, London, and Hong Kong, and branches in France and Australia. Clients and brands they work with include Danone, Equal, Evian, Ferrero, Jelly Belly, Hovis, King Arthur Flour, King’s Hawaiian, LALA U.S., Lundberg Family Farms, Reckitt Benckiser, Splenda, Treasury Wine Estates, Twinings, Warburtons, and Zest.
“We are excited to partner with UpClear to bring improved visibility and transparency to our trade investments. We want to move beyond budget management and find ways to unlock growth and customer partnerships, informed by data and insights brought to us by UpClear.”
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