UpClear is a leading global Enterprise Software provider to the Consumer Packaged Goods (CPG) industry. UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Customer Business Planning, Trade Promotion Management (TPM), Analytics, and Optimization (TPO). UpClear serves clients in over 20 countries across America, Europe, Asia, and Africa from their offices in New York, London, and Hong Kong, and branches in France and Australia. Clients and brands they work with include Danone, Equal, Evian, Ferrero, Jelly Belly, Hovis, King Arthur Flour, King’s Hawaiian, LALA U.S., Lundberg Family Farms, Reckitt Benckiser, Splenda, Treasury Wine Estates, Twinings, Warburtons, and Zest.
“Martinelli’s is excited to partner with UpClear to provide our business with better planning, processing, and reporting tools for our promotional spending. Increasing the efficiency of our trade spend and giving everyone on our team enhanced visibility into the performance these programs is a priority for us. We’re looking forward to onboarding BluePlanner and stepping up to the next level of trade management.”
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