“A brick and mortar business only has to be aware of their local competitors and of any potential large brands that could open up shop next door. Digital businesses also need to be vigilant about potential competitors anywhere in the world and always be improving their product so they remain …

“By using technology and automation, you free up your employees to have much more engaging, meaningful days at work. Someone can feel really proud that they’ve solved a tricky issue, kind of like a mini-detective, rather than providing hundreds of the same answers in a day.”