"It’s easy to track Twitter users who tag your @username in a tweet, but what if they mention you without tagging your @username. Twilert let’s you monitor conversations exclusively within Twitter. You can set up an alert for your brand name think: Bloomerang instead of @BloomerangTech. That way, you can …

"Finding Brand Advocates doesn’t have to be as difficult as it seems either. Twilert, a Twitter monitoring tool, allows you to save the history of anyone who’s ever tweeted about your brand, so that finding the people who tweet often is much easier."