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Tracksuit is the common language for companies to measure, understand and communicate the value of brand. They see a world where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to skeptical stakeholders. A world with less shitty ads. Where imaginative, thoughtful and meaningful brand marketing is more commonplace than intrusive, irritating and ineffective promotion. And where ambitious brands have the tools to grow bigger and more sustainably.
"We really loved the brand word bubble associations, that was really interesting. We were surprised by the awareness of skincare in the Australian market, when we looked at the word …
“Our logo and the vast majority of our products are exactly the same as when they were founded in 1986, We know they work, and we'll keep adding to them …
"7+ years of investment purely in performance was no longer delivering the exponential growth we had once experienced. It was time to pivot and test traditional channels that would ultimately …
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