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Tracksuit is the common language for companies to measure, understand and communicate the value of brand. They see a world where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to skeptical stakeholders. A world with less shitty ads. Where imaginative, thoughtful and meaningful brand marketing is more commonplace than intrusive, irritating and ineffective promotion. And where ambitious brands have the tools to grow bigger and more sustainably.
"With budgets under pressure, there are lots of opportunities to use digital channels to drive more effective brand growth in 2023, rather than relying on traditional channels for brand marketing …
"It's interesting how many big marketing plays are based on no more than hunches, or a 'spray and pray' approach. Tracksuit allows us to set the strategy based on live …
“For decades, Nike was one of the few companies that not only understood that Drucker was right, but executed relentlessly and consistently on those two basic functions. Then somehow they …
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