“Business growth becomes increasingly reliant on existing customers and sales to drive revenue. The brands that will nail their strategies over the next year will take stock of understanding their audience and how the brand experience aligns with their needs, and expectations.”

“One thing we tried fairly quickly after using Tracksuit was to move the focus away from promoting low fees (a key message that had clearly got through!), to emphasizing the benefits of being a Simplicity member (great returns, supporting Kiwi charities etc).”