“By using the insights gleaned from Tracksuit, it was obvious that our brand awareness was still very low and many customers didn’t have a clear understanding of our proposition. However, by upweighting our brand-led messaging in-market, we’ve been able to attract more qualified leads and actually increase sales, while reducing …

"It's beneficial to have a dashboard that the marketing teams can access. I love that the team can just go into the dashboard and play with filters and look at things versus having to ask me to crunch some numbers. So I think the democratization of data is another powerful …