"It's beneficial to have a dashboard that the marketing teams can access. I love that the team can just go into the dashboard and play with filters and look at things versus having to ask me to crunch some numbers. So I think the democratization of data is another powerful attribute of the tool."
“We were searching for a tool to help us gain a deeper, unbiased understanding of our brand’s perception among the diverse consumer profile within the competitive footwear landscape."












