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Tracksuit is the common language for companies to measure, understand and communicate the value of brand. They see a world where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to skeptical stakeholders. A world with less shitty ads. Where imaginative, thoughtful and meaningful brand marketing is more commonplace than intrusive, irritating and ineffective promotion. And where ambitious brands have the tools to grow bigger and more sustainably.
“I believe early-stage brands should be looking to drive some sort of action with all layers of their marketing. So [before Tracksuit] we would mostly look for behavioral results like …
“Hertility is powered by real-world data from modern women. So yes, of course gaining awareness is a commercial driver but also, crucially for us, with every new person we reach …
“We think about our marketing team more like Saturday Night Live, We’re making fun of the shit corporate marketing that everyone hates.”
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