Tracksuit is the common language for companies to measure, understand and communicate the value of brand. They see a world where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to skeptical stakeholders. A world with less shitty ads. Where imaginative, thoughtful and meaningful brand marketing is more commonplace than intrusive, irritating and ineffective promotion. And where ambitious brands have the tools to grow bigger and more sustainably.
"Being able to track that and understand if we're delivering on our key messages is crucial. We're also starting to set objectives and KPIs, particularly focusing on awareness."
“We use Tracksuit to validate hunches and shape the way forward, While insights and intuition as marketers serve as important reference points, being able to back that up with data …
"Trust is key for us over the next few years as it is a sustainable point of difference compared to something like being known as the cheapest. This aligns with …
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