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Tracksuit is the common language for companies to measure, understand and communicate the value of brand. They see a world where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to skeptical stakeholders. A world with less shitty ads. Where imaginative, thoughtful and meaningful brand marketing is more commonplace than intrusive, irritating and ineffective promotion. And where ambitious brands have the tools to grow bigger and more sustainably.
“By using the insights gleaned from Tracksuit, it was obvious that our brand awareness was still very low and many customers didn’t have a clear understanding of our proposition. However, …
"7+ years of investment purely in performance was no longer delivering the exponential growth we had once experienced. It was time to pivot and test traditional channels that would ultimately …
"It's interesting how many big marketing plays are based on no more than hunches, or a 'spray and pray' approach. Tracksuit allows us to set the strategy based on live …
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