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Tracksuit is the common language for companies to measure, understand and communicate the value of brand. They see a world where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to skeptical stakeholders. A world with less shitty ads. Where imaginative, thoughtful and meaningful brand marketing is more commonplace than intrusive, irritating and ineffective promotion. And where ambitious brands have the tools to grow bigger and more sustainably.
“Hertility is powered by real-world data from modern women. So yes, of course gaining awareness is a commercial driver but also, crucially for us, with every new person we reach …
"7+ years of investment purely in performance was no longer delivering the exponential growth we had once experienced. It was time to pivot and test traditional channels that would ultimately …
“I believe early-stage brands should be looking to drive some sort of action with all layers of their marketing. So [before Tracksuit] we would mostly look for behavioral results like …
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