“As the market leader Heinz strives to be relevant across age groups in the most engaging way. The TikTok hashtag challenge ‘Heinz it’ under our campaign platform ‘unconventionally tastier’ served this purpose effectively surpassing all major equity measures emotional as well as performance which resulted in strengthened brand love among …

“Through Value-Based Optimization with the definition of a minimum ROAS, we were able to determine a significant uplift of our conversion campaigns and have adapted all campaigns with the goal of generating conversions to the optimization goal 'Value'.”