“The real potential of new digital channels is not visible until you test them. In an ever-changing digital marketing world, it is important to test new platforms such as TikTok. We discovered an audience that we've never interacted with before all thanks to TikTok an audience suitable for the company's …

“We’ve seen TikTok driving some great results for Chupa Chups in other markets across the globe, so it made sense for us to make a splash on the platform within the UK as well. Halloween felt like the perfect moment to capture attention and inspire our target audience with some …