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“Ticketmaster's Data Analytics team has been tremendously useful and lucrative for us at Rice Athletics. We’ve used the detailed data append to increase sales of tickets, licensed merchandise and sponsorships, and just to gain a better overall understanding of our fans. I don’t think we’ve even scratched the surface of …
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“The paper ticket is going to be a thing of the past, it’s just a matter of when not if.”
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“Paper tickets, PDF tickets, these are largely anonymous. That’s why we leverage Presence and Ticketmaster’s latest tools to go mobile only entry. [With Presence, we] turn that anonymous fan into a known fan so that we can provide better service for them and we can better understand them.”
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“[Ticketmaster’s Agency] puts expert marketing strategy and cutting-edge technology at your fingertips. The [agency] team makes it easy to run successful campaigns with maximum impact.”
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“One of the beauties of working with Ticketmaster is that they give us the ability to standardize all of our information in one place, so we can consistently look at and pull a number - whether it's pricing or offers across the entire tour - and feel confident in it …
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“In the past if we wanted to create a campaign, we’d have to pull multiple lists and compile them. TM1 Marketing's Suggested Audiences does it all for us, minimizing the work involved while maximizing our revenues.”
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“The fact that now I can look amazing to a promoter and get something done in 5-10 minutes that used to take days is awesome.”
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“The website that Ticketmaster delivered allowed us to provide a consistent patron experience across desktop and mobile, all with our own branding. We’ve seen traffic increase by 122% and a significant increase in Broadway subscription purchases.”
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“TM1 Sales is the type of tool we’ve been waiting for. A mobile app is an amazing way to bring our venue’s box office right to the guest, and tickets quickly onto their smartphones.”
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“Our Ticketmaster team, who was on-site throughout the entire process, showed the level of commitment and accountability we were hoping for during a time of transition.”
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“Thanks to the team at Ticketmaster and their solid APIs, Broadway.com has been able to provide a first rate service to our loyal customers. The Ticketmaster team is incredibly creative and cooperative and this level of success would not have been possible without them."
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“Ticketmaster has given us the power to progress from minor targeting to specific and effective targeting. We can test not only various demographics & demo clusters, depending on the need, but we now have the ability to see EXACTLY who our model patron is – down to lifestyle. By using …
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“Facebook Official Event pages target true fans who are already excited about an event; as a result, virality is significantly higher than if we just posted something on our official page.”
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“Our market is comfortable [with technology] and willing to try something like TM1 Sales with the expectation is that it should work, and it should be cool. This product accomplishes both.”
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“I’m so happy to have turned off print at home because we immediately saw fraud diminish. If a photoshopped or doctored ticket showed up we knew immediately it wasn’t real because we didn’t offer that. If you care about your patrons, I would suggest turning print at home off now.”