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“It just made sense for us to utilize [a] partner we already know and trust. We’re really pleased with the investment we’ve made. We knew we wanted to sell more football tickets and Ticketmaster’s Agency had an answer for that. We knew men’s basketball tickets were being sold on secondary …
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“For us, the key to advancing our digital media strategy was to find somebody that not only knows the business and technology but is aligned with our goals and objectives. We found almost every media partner we work with does digital, but many were more interested in upselling us than …
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“TM1 Sales is the type of tool we’ve been waiting for. A mobile app is an amazing way to bring our venue’s box office right to the guest, and tickets quickly onto their smartphones.”
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“Facebook Official Event pages target true fans who are already excited about an event; as a result, virality is significantly higher than if we just posted something on our official page.”
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“The fact that now I can look amazing to a promoter and get something done in 5-10 minutes that used to take days is awesome.”
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“Ticketmaster's Data Analytics team has been tremendously useful and lucrative for us at Rice Athletics. We’ve used the detailed data append to increase sales of tickets, licensed merchandise and sponsorships, and just to gain a better overall understanding of our fans. I don’t think we’ve even scratched the surface of …
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“Ticketmaster has given us the power to progress from minor targeting to specific and effective targeting. We can test not only various demographics & demo clusters, depending on the need, but we now have the ability to see EXACTLY who our model patron is – down to lifestyle. By using …
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“Thanks to the team at Ticketmaster and their solid APIs, Broadway.com has been able to provide a first rate service to our loyal customers. The Ticketmaster team is incredibly creative and cooperative and this level of success would not have been possible without them."
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“Paper tickets, PDF tickets, these are largely anonymous. That’s why we leverage Presence and Ticketmaster’s latest tools to go mobile only entry. [With Presence, we] turn that anonymous fan into a known fan so that we can provide better service for them and we can better understand them.”
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“In the past if we wanted to create a campaign, we’d have to pull multiple lists and compile them. TM1 Marketing's Suggested Audiences does it all for us, minimizing the work involved while maximizing our revenues.”
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“One of the beauties of working with Ticketmaster is that they give us the ability to standardize all of our information in one place, so we can consistently look at and pull a number - whether it's pricing or offers across the entire tour - and feel confident in it …
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“What the technology has allowed us to do is learn more about our clients and our customers. The use of the data, the use of the technology – we turn it into an actionable sales and marketing campaign and are able to elicit direct revenue results from the technology.”
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“So over 21K of the 28K had never had contact with a Jacksonville Jaguars representative and that in turn has become our #1 lead source for new revenue for the upcoming season."
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“The paper ticket is going to be a thing of the past, it’s just a matter of when not if.”
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“The biggest reward that we’ve seen from going digital is that we’ve developed a level of digital trust with our patrons. When they walk in the building, they know that our product is world-class on the stage. Now, they know before they even come to the building, that the ticket …