“Ticketmaster has given us the power to progress from minor targeting to specific and effective targeting. We can test not only various demographics & demo clusters, depending on the need, but we now have the ability to see EXACTLY who our model patron is – down to lifestyle. By using …

“For us, the key to advancing our digital media strategy was to find somebody that not only knows the business and technology but is aligned with our goals and objectives. We found almost every media partner we work with does digital, but many were more interested in upselling us than …

“The biggest reward that we’ve seen from going digital is that we’ve developed a level of digital trust with our patrons. When they walk in the building, they know that our product is world-class on the stage. Now, they know before they even come to the building, that the ticket …

“Facebook Official Event pages target true fans who are already excited about an event; as a result, virality is significantly higher than if we just posted something on our official page.”

“It just made sense for us to utilize [a] partner we already know and trust. We’re really pleased with the investment we’ve made. We knew we wanted to sell more football tickets and Ticketmaster’s Agency had an answer for that. We knew men’s basketball tickets were being sold on secondary …

“Our Ticketmaster team, who was on-site throughout the entire process, showed the level of commitment and accountability we were hoping for during a time of transition.”

“The website that Ticketmaster delivered allowed us to provide a consistent patron experience across desktop and mobile, all with our own branding. We’ve seen traffic increase by 122% and a significant increase in Broadway subscription purchases.”

“TM1 Sales is the type of tool we’ve been waiting for. A mobile app is an amazing way to bring our venue’s box office right to the guest, and tickets quickly onto their smartphones.”

“The paper ticket is going to be a thing of the past, it’s just a matter of when not if.”

“Paper tickets, PDF tickets, these are largely anonymous. That’s why we leverage Presence and Ticketmaster’s latest tools to go mobile only entry. [With Presence, we] turn that anonymous fan into a known fan so that we can provide better service for them and we can better understand them.”

“Our market is comfortable [with technology] and willing to try something like TM1 Sales with the expectation is that it should work, and it should be cool. This product accomplishes both.”

“At the end of the day it came down to the data, we realized we were selling tickets and we had no idea who was in the building a lot of the times, when it came to window sales.”

“The fact that now I can look amazing to a promoter and get something done in 5-10 minutes that used to take days is awesome.”

“What the technology has allowed us to do is learn more about our clients and our customers. The use of the data, the use of the technology – we turn it into an actionable sales and marketing campaign and are able to elicit direct revenue results from the technology.”

“So over 21K of the 28K had never had contact with a Jacksonville Jaguars representative and that in turn has become our #1 lead source for new revenue for the upcoming season."