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“[Ticketmaster’s Agency] puts expert marketing strategy and cutting-edge technology at your fingertips. The [agency] team makes it easy to run successful campaigns with maximum impact.”
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"I truly would not have been able to execute the number of campaigns that we’ve been able to without Ticketmaster’s Agency Services and the most exciting thing is that they have been able to provide such strong numbers for us. And thankfully they provide dashboards that make the tracking and …
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“I’m so happy to have turned off print at home because we immediately saw fraud diminish. If a photoshopped or doctored ticket showed up we knew immediately it wasn’t real because we didn’t offer that. If you care about your patrons, I would suggest turning print at home off now.”
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“What the technology has allowed us to do is learn more about our clients and our customers. The use of the data, the use of the technology – we turn it into an actionable sales and marketing campaign and are able to elicit direct revenue results from the technology.”
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“So over 21K of the 28K had never had contact with a Jacksonville Jaguars representative and that in turn has become our #1 lead source for new revenue for the upcoming season."
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“The website that Ticketmaster delivered allowed us to provide a consistent patron experience across desktop and mobile, all with our own branding. We’ve seen traffic increase by 122% and a significant increase in Broadway subscription purchases.”
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“The biggest reward that we’ve seen from going digital is that we’ve developed a level of digital trust with our patrons. When they walk in the building, they know that our product is world-class on the stage. Now, they know before they even come to the building, that the ticket …
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“The number one priority of the organization is creating value for fans through personalized experiences. With Account Manager, we have revolutionized the fan experience with a custom branded portal providing fans with the autonomy to manage their tickets — dramatically increasing the size and quality of our database.”
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“Ticketmaster's Data Analytics team has been tremendously useful and lucrative for us at Rice Athletics. We’ve used the detailed data append to increase sales of tickets, licensed merchandise and sponsorships, and just to gain a better overall understanding of our fans. I don’t think we’ve even scratched the surface of …
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“Our market is comfortable [with technology] and willing to try something like TM1 Sales with the expectation is that it should work, and it should be cool. This product accomplishes both.”
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“Facebook Official Event pages target true fans who are already excited about an event; as a result, virality is significantly higher than if we just posted something on our official page.”
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“The paper ticket is going to be a thing of the past, it’s just a matter of when not if.”
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“At the end of the day it came down to the data, we realized we were selling tickets and we had no idea who was in the building a lot of the times, when it came to window sales.”
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“Ticketmaster has given us the power to progress from minor targeting to specific and effective targeting. We can test not only various demographics & demo clusters, depending on the need, but we now have the ability to see EXACTLY who our model patron is – down to lifestyle. By using …
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“In the past if we wanted to create a campaign, we’d have to pull multiple lists and compile them. TM1 Marketing's Suggested Audiences does it all for us, minimizing the work involved while maximizing our revenues.”