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“I’m so happy to have turned off print at home because we immediately saw fraud diminish. If a photoshopped or doctored ticket showed up we knew immediately it wasn’t real because we didn’t offer that. If you care about your patrons, I would suggest turning print at home off now.”
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“Facebook Official Event pages target true fans who are already excited about an event; as a result, virality is significantly higher than if we just posted something on our official page.”
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“In the past if we wanted to create a campaign, we’d have to pull multiple lists and compile them. TM1 Marketing's Suggested Audiences does it all for us, minimizing the work involved while maximizing our revenues.”
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“Thanks to the team at Ticketmaster and their solid APIs, Broadway.com has been able to provide a first rate service to our loyal customers. The Ticketmaster team is incredibly creative and cooperative and this level of success would not have been possible without them."
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“The paper ticket is going to be a thing of the past, it’s just a matter of when not if.”
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“[Ticketmaster’s Agency] puts expert marketing strategy and cutting-edge technology at your fingertips. The [agency] team makes it easy to run successful campaigns with maximum impact.”
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“The biggest reward that we’ve seen from going digital is that we’ve developed a level of digital trust with our patrons. When they walk in the building, they know that our product is world-class on the stage. Now, they know before they even come to the building, that the ticket …
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“The website that Ticketmaster delivered allowed us to provide a consistent patron experience across desktop and mobile, all with our own branding. We’ve seen traffic increase by 122% and a significant increase in Broadway subscription purchases.”
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“At the end of the day it came down to the data, we realized we were selling tickets and we had no idea who was in the building a lot of the times, when it came to window sales.”
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“Paper tickets, PDF tickets, these are largely anonymous. That’s why we leverage Presence and Ticketmaster’s latest tools to go mobile only entry. [With Presence, we] turn that anonymous fan into a known fan so that we can provide better service for them and we can better understand them.”
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“Ticketmaster has given us the power to progress from minor targeting to specific and effective targeting. We can test not only various demographics & demo clusters, depending on the need, but we now have the ability to see EXACTLY who our model patron is – down to lifestyle. By using …
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“The fact that now I can look amazing to a promoter and get something done in 5-10 minutes that used to take days is awesome.”
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“The number one priority of the organization is creating value for fans through personalized experiences. With Account Manager, we have revolutionized the fan experience with a custom branded portal providing fans with the autonomy to manage their tickets — dramatically increasing the size and quality of our database.”
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“Our Ticketmaster team, who was on-site throughout the entire process, showed the level of commitment and accountability we were hoping for during a time of transition.”
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“Our market is comfortable [with technology] and willing to try something like TM1 Sales with the expectation is that it should work, and it should be cool. This product accomplishes both.”