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“For us, the key to advancing our digital media strategy was to find somebody that not only knows the business and technology but is aligned with our goals and objectives. We found almost every media partner we work with does digital, but many were more interested in upselling us than …
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“At the end of the day it came down to the data, we realized we were selling tickets and we had no idea who was in the building a lot of the times, when it came to window sales.”
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“It just made sense for us to utilize [a] partner we already know and trust. We’re really pleased with the investment we’ve made. We knew we wanted to sell more football tickets and Ticketmaster’s Agency had an answer for that. We knew men’s basketball tickets were being sold on secondary …
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“Ticketmaster's Data Analytics team has been tremendously useful and lucrative for us at Rice Athletics. We’ve used the detailed data append to increase sales of tickets, licensed merchandise and sponsorships, and just to gain a better overall understanding of our fans. I don’t think we’ve even scratched the surface of …
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“Our market is comfortable [with technology] and willing to try something like TM1 Sales with the expectation is that it should work, and it should be cool. This product accomplishes both.”
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“Ticketmaster has given us the power to progress from minor targeting to specific and effective targeting. We can test not only various demographics & demo clusters, depending on the need, but we now have the ability to see EXACTLY who our model patron is – down to lifestyle. By using …
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“The fact that now I can look amazing to a promoter and get something done in 5-10 minutes that used to take days is awesome.”
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“Thanks to the team at Ticketmaster and their solid APIs, Broadway.com has been able to provide a first rate service to our loyal customers. The Ticketmaster team is incredibly creative and cooperative and this level of success would not have been possible without them."
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“[Ticketmaster’s Agency] puts expert marketing strategy and cutting-edge technology at your fingertips. The [agency] team makes it easy to run successful campaigns with maximum impact.”
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“The website that Ticketmaster delivered allowed us to provide a consistent patron experience across desktop and mobile, all with our own branding. We’ve seen traffic increase by 122% and a significant increase in Broadway subscription purchases.”
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“Facebook Official Event pages target true fans who are already excited about an event; as a result, virality is significantly higher than if we just posted something on our official page.”
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“The paper ticket is going to be a thing of the past, it’s just a matter of when not if.”
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“Paper tickets, PDF tickets, these are largely anonymous. That’s why we leverage Presence and Ticketmaster’s latest tools to go mobile only entry. [With Presence, we] turn that anonymous fan into a known fan so that we can provide better service for them and we can better understand them.”
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“One of the beauties of working with Ticketmaster is that they give us the ability to standardize all of our information in one place, so we can consistently look at and pull a number - whether it's pricing or offers across the entire tour - and feel confident in it …
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"I truly would not have been able to execute the number of campaigns that we’ve been able to without Ticketmaster’s Agency Services and the most exciting thing is that they have been able to provide such strong numbers for us. And thankfully they provide dashboards that make the tracking and …