Ticketmaster

“What the technology has allowed us to do is learn more about our clients and our customers. The use of the data, the use of the technology – we turn it into an actionable sales and marketing campaign and are able to elicit direct revenue results from the technology.”

“Ticketmaster's Data Analytics team has been tremendously useful and lucrative for us at Rice Athletics. We’ve used the detailed data append to increase sales of tickets, licensed merchandise and sponsorships, and just to gain a better overall understanding of our fans. I don’t think we’ve even scratched the surface of all the possibilities it provides. I’m constantly digging in the data to try and learn something new – there’s no question data analytics has been a game-changer for us.”

“The paper ticket is going to be a thing of the past, it’s just a matter of when not if.”