“Our market is comfortable [with technology] and willing to try something like TM1 Sales with the expectation is that it should work, and it should be cool. This product accomplishes both.”
“The paper ticket is going to be a thing of the past, it’s just a matter of when not if.”
“Thanks to the team at Ticketmaster and their solid APIs, Broadway.com has been able to provide a first rate service to our loyal customers. The Ticketmaster team is incredibly creative and cooperative and this level of success would not have been possible without them."
“Ticketmaster has given us the power to progress from minor targeting to specific and effective targeting. We can test not only various demographics & demo clusters, depending on the need, but we now have the ability to see EXACTLY who our model patron is – down to lifestyle. By using this tool, we save time and money while tailoring initiatives based on what we know to produce successful results.”
“For us, the key to advancing our digital media strategy was to find somebody that not only knows the business and technology but is aligned with our goals and objectives. We found almost every media partner we work with does digital, but many were more interested in upselling us than to help us grow ticket sales. And in the end, we are in the people business, and working with people who not only get it, but treat you and value you as a partner is hugely important to us. Ticketmaster is completely aligned with our business and our success is their success. To me, that is a winning combination.”
“The biggest reward that we’ve seen from going digital is that we’ve developed a level of digital trust with our patrons. When they walk in the building, they know that our product is world-class on the stage. Now, they know before they even come to the building, that the ticket on their phone is there, it’s trusted – they can walk into the building with no problem.”
“One of the beauties of working with Ticketmaster is that they give us the ability to standardize all of our information in one place, so we can consistently look at and pull a number - whether it's pricing or offers across the entire tour - and feel confident in it because we know it's audited and it's the right number.”
“Our Ticketmaster team, who was on-site throughout the entire process, showed the level of commitment and accountability we were hoping for during a time of transition.”
“It just made sense for us to utilize [a] partner we already know and trust. We’re really pleased with the investment we’ve made. We knew we wanted to sell more football tickets and Ticketmaster’s Agency had an answer for that. We knew men’s basketball tickets were being sold on secondary market sites as we found ourselves fifth or sixth on the Google search totem pole. Ticketmaster’s Agency had an answer for that. Their Agency has been great in continually finding solutions for us.”
“The website that Ticketmaster delivered allowed us to provide a consistent patron experience across desktop and mobile, all with our own branding. We’ve seen traffic increase by 122% and a significant increase in Broadway subscription purchases.”
“The fact that now I can look amazing to a promoter and get something done in 5-10 minutes that used to take days is awesome.”