“In the past if we wanted to create a campaign, we’d have to pull multiple lists and compile them. TM1 Marketing's Suggested Audiences does it all for us, minimizing the work involved while maximizing our revenues.”
“What the technology has allowed us to do is learn more about our clients and our customers. The use of the data, the use of the technology – we turn it into an actionable sales and marketing campaign and are able to elicit direct revenue results from the technology.”
“The number one priority of the organization is creating value for fans through personalized experiences. With Account Manager, we have revolutionized the fan experience with a custom branded portal providing fans with the autonomy to manage their tickets — dramatically increasing the size and quality of our database.”
“For us, the key to advancing our digital media strategy was to find somebody that not only knows the business and technology but is aligned with our goals and objectives. We found almost every media partner we work with does digital, but many were more interested in upselling us than to help us grow ticket sales. And in the end, we are in the people business, and working with people who not only get it, but treat you and value you as a partner is hugely important to us. Ticketmaster is completely aligned with our business and our success is their success. To me, that is a winning combination.”
“The biggest reward that we’ve seen from going digital is that we’ve developed a level of digital trust with our patrons. When they walk in the building, they know that our product is world-class on the stage. Now, they know before they even come to the building, that the ticket on their phone is there, it’s trusted – they can walk into the building with no problem.”
“Facebook Official Event pages target true fans who are already excited about an event; as a result, virality is significantly higher than if we just posted something on our official page.”
“I’m so happy to have turned off print at home because we immediately saw fraud diminish. If a photoshopped or doctored ticket showed up we knew immediately it wasn’t real because we didn’t offer that. If you care about your patrons, I would suggest turning print at home off now.”
“[Ticketmaster’s Agency] puts expert marketing strategy and cutting-edge technology at your fingertips. The [agency] team makes it easy to run successful campaigns with maximum impact.”
“The website that Ticketmaster delivered allowed us to provide a consistent patron experience across desktop and mobile, all with our own branding. We’ve seen traffic increase by 122% and a significant increase in Broadway subscription purchases.”
"I truly would not have been able to execute the number of campaigns that we’ve been able to without Ticketmaster’s Agency Services and the most exciting thing is that they have been able to provide such strong numbers for us. And thankfully they provide dashboards that make the tracking and the results very clear and visual -- which allows us to show the results to more and more people internally.”
“It just made sense for us to utilize [a] partner we already know and trust. We’re really pleased with the investment we’ve made. We knew we wanted to sell more football tickets and Ticketmaster’s Agency had an answer for that. We knew men’s basketball tickets were being sold on secondary market sites as we found ourselves fifth or sixth on the Google search totem pole. Ticketmaster’s Agency had an answer for that. Their Agency has been great in continually finding solutions for us.”