“The fresh food sector is a dynamic, fast-moving business and to drive demand, we needed a solution that could provide up-to-date retail data. The Trade Desk–FairPrice solution provided that data, which not only opened up new audiences for our recent campaign but also gave us valuable insights for future marketing …

"Using Kroger’s retail data on The Trade Desk was a game-changer for our campaigns. Their ability to deliver attribution so quickly allowed us to adjust and measure impact more efficiently than we have with other partners. Ninety-four percent of the households reached were new to us — and we achieved …