"Being an upscale pizzeria, we’re very discount-cautious. We don’t want to be lumped in with other companies who offer freebies to everyone. With Thanx, we’re rewarding our already-engaged customers, not discount-seekers. It’s nice to be able to present rewards only to loyal guests and getting an achievable return on investment to drive revenue through frequency and redemption.”
"Through research, we realized it's not in our best interest strategically to continue discounting so heavily. A hugely important component was being able to move away from coupon-based loyalty and move toward something more personalized so that we can surprise and delight while not devaluing our product."
"In our fast-paced world, where everything is mass marketed, people want things instantly, they want connections, and they want to feel important. We’ll wash over 20 million cars this year, but at Zips it’s about more than just washing cars; we have the opportunity to brighten someone’s mood. If we can do that, we get closer to that customer, the relationship grows, and we drive that genuine, personal connection. When we engage our customers with Thanx, we bridge the gap and they feel like they are part of something bigger.”
"Thanx is a game changer. It's so much more than a loyalty program. It's an overall customer engagement solution."
"Every time I sent a targeted offer with Thanx I learn from it. The robust data I get from our Thanx campaigns inform our decisions helps make me a better marketer and grows our business. That’s what it’s all about."
"We found a partner in Thanx because they were equally as passionate about building a program that improved our bottom line without relying on traditional discounts, and instead moving towards offering exclusivity and access to our guests."
"The way that Thanx offers rewards feels fundamentally different, with ease of segmentation, automation of campaigns, and the flexibility in the way we can build rewards."
"The entire onboarding process supported my biggest goal, which is having the bandwidth to do more data-driven marketing without spending all day on it."
"We launched Thanx amidst the pandemic and haven't had a backwards week since. Our sales have been climbing and Thanx has been an instrumental part of that growth. It’s been invaluable to reach our customers, given the disruption to normal habits."
"After the roll-out of Thanx CRM-integrated ordering, Little Big Burger saw a 12.1% increase in SSS in the 20 weeks following launch and a 7.5x increase in loyalty sign-ups."
"Thanx’s digital ordering solutions allow us to deliver best-in-class digital experiences via websites and in-app; with rewards seamlessly integrated into the user experience, it creates a powerful incentive for guests to order direct."