Thanx focuses on making retention and loyalty effortless for both merchants and consumers. Merchants analyze purchasing activity without additional hardware or point-of-sale integration, allowing them to quickly launch retention marketing customized for their business. Consumers pay as usual and automatically receive personalized rewards on their phones, which eliminates the hassle of check-ins, loyalty cards, and added steps at checkout. To date, they've helped their merchants generate 30-50% increases in revenue from their existing customers.