Tenjin

“We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. The dashboard for Tenjin is great, it provides a lot of insights, but obviously you also want to expand beyond that. So, DataVault allows us to do that. It’s great for creative performance tracking, and also one thing that we do is a portfolio LTV analysis. We’re what you call a boutique publisher. There used to be a lot of these, now there aren’t so many. Now mostly publishers just look for really high LTV titles that they can get lower CPI’s on and buy at scale. For us, by staying within the same kind of themes, we’ve been able to drive a ton of organics year over year. So we’re what is known as a ‘boutique publisher,’ we specialize in a particular type of game, for a particular type of audience. Because of that we have a lot of users between our games and we really struggled to measure the financial impact of that. We know what happens, but in terms of what percentage or what kind of value – we had no clue. So, thanks to Tenjin, we’re now garnering insights that we can extrapolate for the entire user base and factor into our UA strategies, which allows us to afford higher CPI’s and grow at scale.”