Branch provides solutions that unify user experience and measurement across different devices, platforms, and channels. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of all user touch points and ensuring that links take the user to the right place in the most frictionless way.
"Before Branch, we couldn’t link to our app content from critical channels like social media and the mobile web, because we didn’t know if people were on desktop or mobile. Branch’s ability to detect user devices, tailor user experience based on whether users have the app, and defer deep link directly to the content in the app has been a game-changer."






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