Branch provides solutions that unify user experience and measurement across different devices, platforms, and channels. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of all user touch points and ensuring that links take the user to the right place in the most frictionless way.
“Branch links offer a significant advantage over long and unwieldy Universal Links that are prone to tampering and often lose attribution data. With Branch, we get precise tracking thanks to embedded parameters, ensuring we gather reliable and thorough insights into user interactions.”






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