Branch provides solutions that unify user experience and measurement across different devices, platforms, and channels. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of all user touch points and ensuring that links take the user to the right place in the most frictionless way.
"By using Branch, we were able to not only diversify and increase our traffic by using Branch Quick Links and Webto-App-Banners to link directly to the desired content in the app, but also improve our user behavior analytics to increase installations, engagement and retention in the app. Meanwhile, more than half of the app sessions are generated via Branch Quick Links, which shows that our strategy of placing the Love Island app as a central content hub is working."






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