“The ability to communicate effectively with our guests is a key priority for AccorHotels. With Taguchi, we have been able to improve the relevance and engagement in our marketing communication.”
“Our marketing automation capabilities hadn’t progressed since their original implementation. System functionality and integration capabilities were definitely factors but arguably even more significant was finding a provider with the right cultural fit, a partner. We wanted to work with a provider who understood our business and what we wanted to achieve.”