“At Monzo, we recognise that a powerful brand identity is crucial for standing out in our industry. Equally important is forging an emotional connection with our audience, ensuring our brand sparks positive experiences at every interaction. As we evolve, we’re committed to preserving what works while continually seeking innovative ways …

“While the recommended tweaks were minor, we were surprised by the significant impact they had on consumer engagement. These small adjustments were easily identified using the data from testing and the System1 guidance team, allowing us to incorporate them seamlessly into both the rough and final cuts.”