“Our classic ad brings to life the very core of what consumers know and value about the brand – amazing taste, nostalgia and being the home of the original and much-loved British blackcurrant. Having the right insight that it still performs in the top 20 soft drinks ads in 2023 …

“While the recommended tweaks were minor, we were surprised by the significant impact they had on consumer engagement. These small adjustments were easily identified using the data from testing and the System1 guidance team, allowing us to incorporate them seamlessly into both the rough and final cuts.”